mMitra reaches out to new beneficiries

mMitra reaches out to new beneficiries

Mumbai Smiles launched the mMitra project last year to expand in the area of maternal care  inpartnership with Armman Foundation. The project primarily focuses on improving the well-being of pregnant mothers, newborn infants and children in the age group of 1-5 years. The program strategically caters to slum areas of Andheri(East). The mMitra project aims at reaching out to young mothers through the mobile medium.

Since January 2015 the project took several new leaps. The project expanded to newer areas like Bhandup, Asalpha and Kannamwar. The registration in the months of January-April have seen a remarkable increase of 4700 new beneficiaries. The project with its innovation and systematic process has reached out to many women in the communities for both Anti-natal and Post-natal care. The project, since its inception has gained a lot of popularity for its relevance of content and convenience of communicating.